About SAFE
Skin Awareness For Everyone
- Cases of skin cancer have almost doubled in the past 20 years and malignant melanomas cause 2,000 deaths each year.
- SAFE is The Institute of Cancer Research's campaign to raise awareness of skin cancer and the funds to defeat it.
Key Objectives
- To raise awareness of the issues surrounding skin cancer, including :
- what danger signs to look for on the skin
- how to protect your skin in the sun
- To raise funds to support The Institute of Cancer Research's pioneering work in this area.


