PRESS RELEASE
Cindy Crawford Supports a New Dawn in Skin and Sun Awareness
Monday 20 February 2006
The SAFE (Skin Awareness For Everyone) campaign is working in partnership with Superdrug with the support of supermodel Cindy Crawford to help make people in the UK more skin and sun aware.
Cindy Crawford has fronted a photographic shoot for pr and in-store communication to help raise awareness and funds.
Cindy Crawford says:
"I feel passionate about supporting the SAFE @ Superdrug charity campaign. As a model and a mother I know the importance of being skin aware and I thank Superdrug's employees, suppliers and customers for its support of the Institute of Cancer Research's campaign and hope that together we can all raise much needed funds and awareness for this worthwhile cause."
Superdrug, the UK’s most fashion conscious beauty and health retailer is working with SAFE to promote skin and sun protection. Superdrug is helping to help raise awareness and vital funds for skin cancer research through instore communication and events, a summer charity event – Beauty Rocks, and donating a percentage of profits from sales of Solait suncare and tanning products.
Check back for more information on in-store activity.
